The creative and marketing department is an essential part of getting a yachts brand to potential customers and maintain its reputation. Amongst other roles, this team is responsible for managing customer expectations, working on the yachts brand awareness and assessing successes and failures during the marketing process.
Positions within the creative and marketing department include, digital marketers and SEO, graphic designers, marketing executives and managers, as well as PR and communications.
Job roles on a yachts creative and marketing team can vary from day to day, but usually involve working on brand identity, writing content for multimedia and advertising platforms, create a brand image and formulating marketing strategies.
A role on the PR team may include roles such as pushing promotional materials, making contact with potential sponsors and influencers, and helping to improve passengers’ experiences.
Applicants to the creative and marketing department must have excellent written and verbal communication skills and must have experience across different types of media and applications including print and digital. Creating documents, using social media and building relationships with members of the press are key skills creative and marketing departments are looking for.
Creative and marketing team members work directly with department managers to create engaging content, review campaign strategies and report on findings. Posting on social media channels, creating press releases and writing web content are highly sought after in the marketing sector and can lead to better positions and career paths.
Team members should share a passion for the brand and a desire to create engaging content to help maintain brand awareness and reputation. A degree or equivalent qualification in marketing or business and experience in a similar role will stand you in the best position to get a job working on a creative and marketing team.